What, Why and How of Media and Journalism
Updated on Jul 13, 2017 - 3:48 p.m. IST by Urvashi Dalal

With an increase in demand for professional programmes, students have been inclined towards Media, Journalism and Communication Studies. The Media and Communication sector has emerged as a dynamic and diverse degree option globally. The sector has come forth with new creative programmes, research options, and more range of career opportunities.

A media degree involves the study of creating and receiving information and communicating it to the masses through various mediums. Careers 360 attempts to understand Media and Journalism programmes offered by various universities throughout the country.


What is Journalism and Media?

Journalism involves gathering, interpretation, and presentation of news and other information of current interest. The information gathered and disseminated through its various arms like print and broadcast, and is collectively known as Media. It also includes radio journalism and advertising and public relations. Universities or institutes, across the country, offer media and journalism at both undergraduate and postgraduate level. Most institutions, both government-run and industry-driven or private, also offer one-year Post-Graduate Diploma courses in various streams of journalism like radio, broadcast or in writing for news.


Basic Eligibility

If you think you have a nose for the news, this is the right field for you. If you aspire to do a bachelor's programme in journalism and mass communication, you need to have a passed higher secondary certificate from a recognised board with a minimum of 50 percent. For a Masters programme, a Bachelors degree from a recognised university/institute with a minimum of 50 percent is required.


Course Structure and Curriculum

Journalism and Media include various core subjects and specialised fields of study like print, radio, television or even web. The curriculum for all such programmes is designed to impart proficiency in all the areas, incorporating latest media industry trends. This not only includes theoretical aspect but also ensures that the students have practical exposure through studios, newsrooms, clubs etc.


Dr. Nandini Lakshmikanth, SOC, Manipal University opines that constant upgradations of technology and focus on and integrating these mediums in the pedagogy and curriculum is necessary to keep Media and Journalism students at par with the industry standards. “With regards to this programme, one must incorporate changes by giving a bouquet of subjects which are more suitable for the current status of the industry. The change also enables the students to streamline their proficiency in their area of interest, “states Dr Nandini.


Besides the regular classroom teachings and practical learning, internships are also mandatory in terms of curriculum for media and journalism students, both at the undergraduate and Post Graduate levels. Internships are an important component and are evaluated both at the College level and the workplace of the students. The Internship/Placement Cell at every college supports students to get in touch with the companies and arrange interviews.


Facts- Skills gained from an International Masters in Communication Degree


  • Communication skills – including professional, persuasive and relevant communication through various channels

  • Creative thinking ability

  • Research, Analysis and Presentation skills

  • General Technical aptitude

  • Writing skills

  • Ability to work independently and in a team

Programmes on offer

A degree in Media and Journalism is important for aspirants of this field. The degree prepares the aspirants, hones their knowledge base, and helps them gain practical skills. Prof. B. K. Kuthiala, Vice Chancellor, Makhanlal Chaturvedi University of Journalism and Communication (MCNUJC) Bhopal said, “Today, it is all about journalism and communication. Major job opportunities are in the area of content production, both text and visual. Like any other education system, a media institute requires a variety of courses and students require a full-time degree to learn the practical aspects of the field.”


Without a degree, one may not get to make a justified career in this field. Some of the media and journalism programmes, offered by various Institutes or Universities, across India are listed in the given table.


Media and Journalism Institutes list- Programme and Duration




Indian Institute of Mass Communication, Delhi

1 Year


PG Diploma in English Journalism, Radio and TV Journalism, Advertising and PR


Asian College of Journalism, Chennai

1 Year, 2 Year

Postgraduate Diploma in Journalism,

M.A. Journalism from Cardiff University


Symbiosis Institute of Media and Communication

2 Year


MA(Mass Communication)


Xavier Institute Of Communications

1 Year


PG Diploma in Journalism and Mass Comm,

Public Relations and Corporate Communication, Advertising & Marketing Communication,

Film, TV & Digital Video Promotion,

Mass Comm (Marathi)

MICA Ahmedabad

1 Year

Post Graduate Diploma in Management - Communications (PGDM-C)

Bharatiya Vidya Bhavan


1 Year

Journalism (English Medium),

Journalism (Hindi Medium),

Mass Communication (English),

Mass Communication (Hindi),

Public Relations,

Business Journalism,

Industrial Relations & Personnel Mgmt,

Marketing & Sales Mgmt Marketing,

Advertising & Sales Mgmt,

Event Management



1 Year,  3 Year

Three Year PG Diploma in Sound Recording and Sound Design,

One Year PG Certificate Course in TV Direction,

One Year PG Certificate Course in Video Editing,

One Year PG Certificate Course in Sound Recording and TV Engineering

Vivekananda Institute of Professional Studies

3 Year

Degree in Bachelor of Journalism & Mass Communication

Jamia Millia Islamia


1 Year,  2 year


PhD.(Mass Communication),

M.A.(Mass Communication),

M.A.(Visual Effect and Animation),

M.A.(Convergent Journalism),

M.A.(Development Communication),

PG Diploma in Broadcast Technology,

PG Diploma in Still Photography & Visual Communication

Banaras Hindu University


1 Year,  2 year


MA (Mass Communication), MA (Corporate Communication), PG Diploma in Health Communication (Innovative Project),

PG Diploma in Journalism & Mass Communication

DU (several colleges like IP, DCAC, LSR, Kalindi, etc)

3 Year

B.A. (Hons) Journalism (English/Hindi),

Bachelor of Mass Media and Mass Communication (BMMMC) at IP College for Women

Specialisations and Mediums- Core areas to study

Media and Journalism is a broad subject with plenty of specialisations. If a candidate is sure about the course to enroll, s/he can go for a dedicated specialised programme. Else, one may also opt for a regular Bachelors or Masters degree in Media, or in Journalism.


Some specialised course of studies are Journalism or Writing, Radio and Broadcasting, TV New Reporting, Likewise, there are many programmes available in specific branches media, such as radio, film, TV, online or print media.


Print Journalism

Print journalists usually report for newspapers or magazines. They may be full-time reporters for one particular publication or freelance writers who contribute to a variety of publications. Often a print journalist will be paired with a photojournalist who will take pictures to complement the written story.



Photojournalists are different from traditional photographers in the sense that they are more interested in capturing images that tell a story than taking ones that just look nice. Photojournalists are generally highly-trained photographers who may have worked in a traditional photography medium like wedding photography before transitioning into journalism.


Broadcast Journalism

Broadcast journalism encompasses both television and radio news. There are two ways that journalists can be involved in broadcast journalism: behind the scenes or on the air. Journalists working behind the scenes do a lot of research and reporting, but their faces or voices will not be broadcast. Journalists who work on the air may do their own reporting or read stories crafted by their colleagues.


Multimedia Journalism

This is the newest field of journalism and also the fastest-growing. Multimedia journalism can encompass all the fields listed above as a web page can have a written story, still photos, video, as well as audio. Multimedia journalists are encouraged to have a wide set of storytelling abilities, as well as highly defined technical skills.


Freelance Reporting/Writing

Again, one of the emerging fields, freelancing is an area where both an experienced and a fresher can write on a certain topic. You need not be a full-time employee of any organisation. Freelance reporting/writing can be done from the comfort of his/her house and work.


Radio Journalism

This includes radio news anchor, radio jockey, writing for radio, radio shows, creating radio jingles along with voice-overs. The course also teaches radio production techniques and engagement of listeners on a radio channel.


Demand for Media and Journalism Programmes

As per the industry trends, a good degree and accompanied training experience help future prospects in this field. There are job opportunities in journalism and media fields with good remuneration packages and growth opportunities.


Job Roles In Various Media

Newspapers: News reporting, editing, designing & graphics, photojournalism, researcher etc.

  • Magazines/journals: Freelance or employed article writers

  • Broadcast journalism: Reporter, editor, anchor person, camera-person, video editor, sound recordist, graphic artist

  • Online/digital journalism: Content writer, reporter, editor, graphic/animation artist

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