The magic of reflecting ideas
Specializations are in demand. For instance, in College of Arts, University of Delhi has a unique offering in Visual Communication
Applied Art, the name is self explanatory. In simple terms, it is the application of ideas to elements that have practical applications but not restricted to provide just aesthetic experience. Technology today dominates and is a key driving force behind novelties in the field of Applied Arts. Fine Arts in the form of Applied Arts, is being used for mass production of art work with various upcoming software. Dr Sunjay Jain, Dean & Head, Faculty of Fine Arts at MS University of Baroda notes, “Creative thinking and digitally created artworks is becoming the emerging field these days. Computer skills and knowledge of relevant software seem to be in great demand in all the fields.”
Principal, College of Art, University of Delhi
The objective of teaching and training is to achieve overall refinement of students’ perception not confined to skills of the profession alone, but to create the right kind of intellect and emotional cultivation to arrive at a level of composite creativity and thought
Amit Chakravorty who works as user interface designer with The Times of India says, “Though an old school style, one should know how to put ideas on paper like sketching, scribbling. And then using different software and technology, the same can be shaped for final prototypes.” Dr Jain adds, software like AutoCAD, 3D Max, Maya and so on help the students to create sculptures, characters, animations, interior design, product design, 3D models, exhibition design etc. Corel Draw, Photoshop, Illustrator, Free Hand help in creating digital paintings, computer graphics, publication and print designs etc.
Independent Art Critic & Visiting Faculty DCA Delhi & Amity University
Applied Arts or commercial art has a brighter future than any other art stream. It is more practical application of fine art for communication purposes. The advertising industry will always have the need and place for talented graduates from across India. Delhi, Mumbai, Kolkata and Bangalore have the most vibrant advertising market. The graduates of Applied Arts are fit to join advertising, graphic design hot shops, animation industry or can do illustration for books and dailies. It also depends on the individual’s skills and talent. They can start working as consultants for design requirements of publishers, software companies, and ad agencies or with media houses. Most of them start their career as junior or trainee visualizers or graphic designers and gradually climb the career profile as deputy art directors, art directors or creative director. Sky is the limit for an applied art graduate.
There are various electives offered under Applied Arts such as visualization, photography, illustration, digital publication, typography and exhibition design etc. Owing to the surge in job prospects and reportedly higher earning potential of professionals, the specialization is much more in demand. This is evident from higher number of seats in many institutes as compared to other specializations. For instance, College of Art, University of Delhi has a unique offering in Visual Communication; Applied Arts has 80 seats at the undergraduate level as compared to 40 in Painting and 15 in Sculpture. According to Prof SN Lahiri, Principal, College of Art, University of Delhi, “Lot of competition is there for Applied Arts which is linked to the demands of industry and that is why the intake is more in this specialization.”
Sir JJ School of Art Mumbai, a known name in the field of Fine Arts has a stand-alone School for Applied Arts (Sir JJ Institute of Applied Arts). The career prospects too are limitless, though it all depends upon the students’ creativity, understanding of the field and hard work. According to Prof. ZA Zargar, Head of Department of Applied Arts at Jamia Millia Islamia University, “Students of Applied Art get good placement in colleges and different agencies where they can go for illustration, animation, publication and so on.”
Student, Bharati Kala Mahavidyalya, College of Fine Arts, Pune
I chose visualization because it entails brain storming, ideation and mapping right from the principles of design to their application in industry. It includes the thought process and wire frames needed for execution of ideas. It has its application in user-interface, user experience, literature & collaterals, art direction, advertising, branding & animation.
Design and Applied Arts programmes prepare people to design applications for art and convert ideas into visual images, including drawing layout and manipulative images for commercial and non-profit purposes. As people’s lifestyles emerge, it leads to the drive to create things more visually aesthetic and pleasing. Profiles include graphic designers, user interface designers and multimedia artists.
The opportunities are enormous for applied Arts students and the growth depends upon the students’ creativity and imagination. Sometimes students themselves don’t go for placement and prefer freelancing as a better option, both from the perspective of work and money. For the artists it is the work that matters, the work which helps them to explore and provide freedom of expression and also helps in enhancement of their creativity.