“This year we see news organizations under pressure as never before: from new competition, new business models and chiefly pressure from technologyâ¦ with the smartphone being the key agent for change,” says Nic Newman, in the Reuters Institute’s Digital News Report 2014. The digital revolution in journalism is spreading as news gets disseminated through online articles, blogs, and social media such as Twitter, Facebook, Tumblr and others.
Even so, traditional media brands remain strong in most markets around the globe, with cross-platform newspapers reachingan averaging of 75% of the audience in most countries.To take advantage of this, Indian news organizations are investing in online technology as well to satisfy consumers who want to reap the benefits that online media offers -- most current information and the ability to search and share information instantly. The digital era dictates the rule that when reporters learn about somethingnewsworthy, they may share it well before that information is complete so the public can help fill in as the story develops.
With this rapidly emerging trend in journalism, many colleges are now emphasizing online and broadcast elements of news, while incorporating social media into their curriculum.
The Indian Institute of Journalism & New Media (IIJNM), Bangalore, for example, has developed a rigorous stream specializing in multimedia journalism which integrates print and broadcast journalism with online media technology. As media organizations scramble to catch up with this inevitable trend, more journalism colleges in India will be forced to reorient their curriculum in line with what IIJNM has been offering for over 10 years.
Journalism in India has considerable employment scope these days, with media houses opening new channels and newspapers on a regular basis. While salaries are shooting up, the pool of skilled and qualified journalists is not keeping pace with the demand. Without sufficient number of good reporters and editors with today’s essential skills, the challenge that the profession faces is in meeting the demands of readers and viewers.
There is no doubt that digital media will change the way we receive news, and how we react to them. As the public turns toward more participatory forms of digital journalism, and as mainstream news outlets adopt more interactive features in their online versions, the media will shift toward a more inclusive model in which publics and audiences also have voices.
*DISCLAIMER: The Article published here is based on the information provided by the concerned college/university and Careers360 is not accountable for the content in the same.
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