Just as fashion designers use fabric as raw material to design clothes, Communication Designers use text, visuals and video as raw materials, to communicate ideas, create brands, and advertise and promote products, services and initiatives.
What does it involve?
Beyond design skills, a communication designer needs extremely good conceptual abilities, a keen understanding of branding, and a problem-solving approach to any project. For instance, creating a logo is not as simple as it looks. The challenge for designers is not only to make it eye-catching and memorable, but to ensure that it can be easily used on merchandise, social media and other platforms.
About the course
Many institutes offer a single programme of three to four years, which covers all aspects of communication. However, some like NID, Srishti and MAEER’s MIT IOD offer separate programmes on Graphic, Animation, Film Design, Film/Video Communication and Interaction Design. Students can either choose to specialise at the undergraduate level if they are sure of their interest, or opt for a general Communication Design programme, and specialise later once they have exposure.
A collaborative field
Being able to work collaboratively is a very important part of this field, as you will be working closely with marketing people, content developers and others, playing their role in each project. During the course, students are encouraged to pursue internships, and real-world projects so as to hone their conceptual abilities, and develop a problem-solving approach by working with real clients.
While brand identity needs great communication designers, so do areas like packaging design, campaigns, social communication and broadcast design. In fact, these days, communication designers work across sectors and platforms, and in the commercial, social, public and political arenas. Digital has added a new dimension to communication, and almost all organizations across every sectors are tapping this medium to get their messages across. There is a large-scale demand in companies in the business of website design, computer interfaces and mobile apps, social networking communications design as well as multi-media communications.
Prominent programmes in India
Programmes (4 years)
National Institute of Design, Ahmedabad
Graduate Diploma Program in Design – (Graphic/Film & Video/Animation Film)
Symbiosis Institute of Design
B Des Communication Design
Pearl Academy (Delhi, Noida, Mumbai)
BA (Hons) – Communication Design
Sushant School of Design, Gurgaon
B Des Visual Communication
MAEER’s MIT IOD, Pune
Graduate Diploma – Graphic/Film & Video/Animation Film
GD Goenka University’s SOFD, Gurgaon
BSc/BDes Communication Design (3/4 years)
Srishti School of Art, Design & Technology, Bangalore
Undergraduate Professional Diploma Program – Visual Communication/Interface and Interaction/Animation & Visual Effects/Digital Video Production
Apeejay Institute of Design, Delhi
B Des – Graphic Design/Animation & Multimedia
ISDI Parsons Mumbai
Graduate Diploma – Communication Design
Eligibility & Selection
Class 10 +2
Creative test & Interview
Web and mobile app design
Narrative and Storytelling
Industry focus areas
e-learning design e-commerce
Training & education
User interface design
Signage and way-finding systems
Own strategic consulting
Studied BA (Hons) Communication Design at Pearl Academy (Delhi) This project is very personal to me because I had dyslexia as a kid
For her final-year project, Ayushi designed a board game to help children suffering from dyslexia overcome their challenge in a fun way. As part of her research, she attended therapy sessions with dyslexic children at a super-speciality hospital. She observed that the children did not like therapy, and often, developed an inferiority complex, and behavioural problems while their talent and capability was neglected. The sessions were also expensive.
Her board game, Maya’s Golden Cap, emphasizes on positive affirmation to boost a dyslexic child’s ability to tackle basic problems independently. It is portable, interactive and affordable. The game follows the story of an elephant who loses her cap; the two players must complete various categories and collect the puzzle pieces to reveal the lost cap.
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