With words and visuals as your canvas
Updated on Feb 27, 2015 - 1:53 p.m. IST by Merril

Just as fashion designers use fabric as raw material to design clothes, Communication Designers use text, visuals and video as raw materials, to communicate ideas, create brands, and advertise and promote products, services and initiatives.


What does it involve?

Beyond design skills, a communication designer needs extremely good conceptual abilities, a keen understanding of branding, and a problem-solving approach to any project. For instance, creating a logo is not as simple as it looks. The challenge for designers is not only to make it eye-catching and memorable, but to ensure that it can be easily used on merchandise, social media and other platforms.


About the course

Many institutes offer a single programme of three to four years, which covers all aspects of communication. However, some like NID, Srishti and MAEER’s MIT IOD offer separate programmes on Graphic, Animation, Film Design, Film/Video Communication and Interaction Design. Students can either choose to specialise at the undergraduate level if they are sure of their interest, or opt for a general Communication Design programme, and specialise later once they have exposure.


A collaborative field

Being able to work collaboratively is a very important part of this field, as you will be working closely with marketing people, content developers and others, playing their role in each project. During the course, students are encouraged to pursue internships, and real-world projects so as to hone their conceptual abilities, and develop a problem-solving approach by working with real clients.


After graduating

While brand identity needs great communication designers, so do areas like packaging design, campaigns, social communication and broadcast design. In fact, these days, communication designers work across sectors and platforms, and in the commercial, social, public and political arenas. Digital has added a new dimension to communication, and almost all organizations across every sectors are tapping this medium to get their messages across. There is a large-scale demand in companies in the business of website design, computer interfaces and mobile apps, social networking communications design as well as multi-media communications. 


Prominent programmes in India

Select Institutes

Programmes (4 years)

National Institute of Design, Ahmedabad

Graduate Diploma Program in Design – (Graphic/Film & Video/Animation Film)

Symbiosis Institute of Design

B Des Communication Design

Pearl Academy (Delhi, Noida, Mumbai)

BA (Hons) – Communication Design

Sushant School of Design, Gurgaon

B Des Visual Communication


Graduate Diploma – Graphic/Film & Video/Animation Film

GD Goenka University’s SOFD, Gurgaon

BSc/BDes Communication Design (3/4 years)

Srishti School of Art, Design &
Technology, Bangalore

Undergraduate Professional Diploma Program – Visual Communication/Interface and Interaction/Animation & Visual Effects/Digital Video Production

Apeejay Institute of Design, Delhi

B Des – Graphic Design/Animation & Multimedia

ISDI Parsons Mumbai

Graduate Diploma – Communication Design

Eligibility & Selection

  • Class 10 +2

  • Creative test & Interview

Course Subjects

  • Identity Design

  • Typography

  • Illustration

  • Publication Design

  • Web and mobile app design

  • Information Design

  • Social Communication

  • Branding

  • Narrative and Storytelling

  • Interaction Design

  • Data Visualization

Industry focus areas

  • Brand identity

  • Campaigns

  • SFX industry

  • e-learning design e-commerce

  • Print publishing

  • Training & education

  • Packaging design

  • Broadcast design

  • User interface design

  • Event design

  • Signage and way-finding systems

Job opportunities

  • Design studios

  • IT sector

  • Advertising agencies

  • Animation studios

  • Media companies

  • e-learning companies

  • Event companies

  • Publication houses

  • Own strategic consulting


Ayushi RastogiAyushi Rastogi

Studied BA (Hons) Communication Design at Pearl Academy (Delhi) This project is very personal to me because
I had dyslexia as a kid


For her final-year project, Ayushi designed a board game to help children suffering from dyslexia overcome their challenge in a fun way. As part of her research, she attended therapy sessions with dyslexic children at a super-speciality hospital. She observed that the children did not like therapy, and often, developed an inferiority complex, and behavioural problems while their talent and capability was neglected. The sessions were also expensive.


Her board game, Maya’s Golden Cap, emphasizes on positive affirmation to boost a dyslexic child’s ability to tackle basic problems independently. It is portable, interactive and affordable. The game follows the story of an elephant who loses her cap; the two players must complete various categories and collect the puzzle pieces to reveal the lost cap.

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