MICAT 2020
Updated on Jan 23, 2020 - 10:31 a.m. IST by Khushboo Verma
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MICAT 2020 - MICA, Ahmedabad will release the MICAT 2020 result for phase II on February 14. MICAT II 2020 exam was held on January 25 in computer based mode. The authorities had released MICAT II admit card 2020 on January 23 in online mode at mica.ac.in. Candidates could download the admit card by using their login credentials. The Officials closed the registration procedure of MICAT 2020 for phase II. Selection to the two year PGDM- C and PGDM courses will be on the basis of MICAT scores. The better of the two MICAT scores will be considered for admissions which consist of a group exercise and personal interview. MICAT 2020 is held across 48 exam centres in the country in two phases - December and February. Around 7500 candidates will be appearing for MICAT Phase I and II ,out of which around 800 will be shortlisted for the PI and GE. Selection will be on the basis of the scores obtained in MICAT, PI and GE for the 180 seats in PGDMC and 36 seats in PGDM offered by the institute. Only candidates who have qualified in CAT 2019 / XAT 2020 / GMAT (2018 onward) can apply for MICAT 2020. Know all about MICAT 2020 starting from eligibility criteria, important dates, registration, test to selection etc, by reading the article below.
Latest: MICAT 2020 Exam Analysis available now. MICAT Result 2020 to be released on February 14.

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MICAT 2020 - Overview

Particulars

Details

Name of the Exam

MICA Admission Test

Commonly known as

MICAT

Conducting Body

MICA, Ahmadabad

Exam category

Post Graduate

Exam level

National

MICAT Application Process

Online

Exam duration

2:45 hours

Type of questions

Both subjective and objective

Exam centres

48

Weightage used in MICAT 2020 selection process
  • CAT/XAT/GMAT: 20%

  • MICAT: 30%

  • GE: 20%

  • PI: 30%


Seat Intake through MICAT180 seats in PGDM - C and 36 seats in PGDM
Programmes offeredPGDM (C) and PGDM
Specializations offered
  • Advertising and Brand Management

  • Marketing Analytics

  • Digital Communication Management

  • Media and Entertainment Management


MICAT-2020-Overview

MICAT Statistics 2018-20 (Previous Year)

Total registered candidates for MICAT I

2854

Total registered candidates for MICAT II

4662

Shortlisted Candidates for MICAT I

748

Shortlisted Candidates for MICAT II

To be Notified


What is MICAT?

MICA Admissions Test (MICAT) is a national level online entrance test for MICA's flagship programme Post Graduate Diploma in Management - Communications (PGDM-C). The test is held twice a year - in December and in January every year. The programme focuses on Strategic Marketing and Communication and the specializations include:

  • Brand Management
  • Advertising Management
  • Marketing Research and Analytics
  • Media Management
  • Digital Communication Management

MICAT Important Dates 2020

Candidates can check and mark the important dates using the table below to avoid missing important deadlines for the application, downloading admit card or result.

MICAT 2020 Important Dates

Events

MICAT 1 Dates

Dates for MICAT 2

MICAT 2020 Registration

October 9, 2019


November 27, 2019


Last date to fill the application form

November 26, 2019 at 11:59 pm

January 16, 2020
January 17, 2020 (till 11: 50 pm)

Admit Card/ Call letter Download

December 3, 2019

January 22, 2020
January 23, 2020

MICAT Exam Date

December 7, 2019

January 25, 2020

Declaration of Result

December 23, 2019

December 24, 2019

February 14, 2020

MICAT 2020 Admission Dates

Announcement for candidates shortlisted for GE and PI

February 14, 2020

GE & PI in Delhi and Kolkata

March 13, 14 & 15, 2020

GE & PI at MICA Ahmedabad

March 2 & 3, 2020

GE & PI in Bangalore and Mumbai

March 5,6 & 7, 2020

Announcement of final MICAT 2020 Result

Fourth week of March 2020

What's New in MICAT 2020?

In MICAT 2020, applicants are given choice to opt for PGDM-C or PGDM programme. Students who wish to opt for both the programmes, they will have to enter the programme of their first preference as priority 1 and the programme of second preference as priority 2.

MICAT Exam Analysis 2020

Candidates who appeared in MICAT 2020 can check MICAT exam analysis 2020. The exam analysis mentions overall difficulty level of the entrance exam, section-wise difficulty level, types of questions asked in each section, weightage given to particular topics or sections. According to MICAT exam analysis 2020, the paper was moderately difficult. A total number of questions in psychometric test was 150 while 4 questions were asked in descriptive section. Exam analysis will also include inputs from experts of different coaching institutes, such as IMS Learning and Career Launcher.

MICAT Result 2020

MICA will release the result of MICAT for phase II on February 14 in online mode at mica.ac.in. Candidates can check their results by entering their user id and password. MICA will declare the final result in online mode in last week of March 2020. Candidates can check if they are eligible for MICAT 2020 personal interview and group exercise by entering their application number.

How to Download MICAT Result 2020?

Candidates can follow the steps that are given below to check MICAT 2020 result:

Step 1- Candidates must click on the result link on the official website

Step 2- Enter MICAT 2020 login ID and password

Step 3- Click on the login button

Step 4- The result of MICAT 2020 will reflect on the screen

Step 5- Download MICAT result 2020 and keep a copy of the same for future reference

MICAT Cutoff 2020

The minimum marks that candidates need to obtain to be eligible for the next round of selection is the MICAT 2020 cutoff. The score obtained in each section of MICAT 2020 will be calculated into a normalized score separately. The total MICAT-I/MICAT-II score will also be normalized using appropriate statistical methods. It is to be noted that about 1/10th of the total number of candidates who appear in both MICAT I and II will be shortlisted for GE & PI based on their CAT/XAT/ GMAT and the total MICAT Score.

MICAT Selection Procedure 2020

After clearing and qualifying in MICAT 2020, candidates must further participate in a group exercise and a personal interview. The weightage given to each stage of the MICAT selection process is given in the table below.

Weightage Details for MICAT 2020 Selection Procedure:

Particulars

Percentage

Group Exercise (GE)

20%

XAT, GMAT, CAT

20%

Personal Interview (PI)

30%

MICAT

30%

MICAT 2020 shortlisting criteria for GE & PI:

The order of shortlisting for MICAT 2020 GE and PE has been explained by MICA as follows. It is to be noted that each section of the entrance exam has its own cutoff and candidates are first assessed in section A, then CAT/XAT or GMAT scores followed by a performance in section B and lastly section C. The assessment is as follows.

  1. Candidates must qualify first in section A of MICAT (Psychometric test)

  2. Those who qualify in the Psychometric section will move to the next stage where their relative performance on CAT 2019/XAT 2020 /GMAT 2018 onwards will be considered. Only candidates who have scored the minimum cut-off in these entrance exams shall be considered further.

  3. Next to be considered is Section B of MICAT 2020 where students who score the minimum cutoff (normalized scores) will be assessed further in section C.

  4. Candidates who have qualified in all sections will be called for the group exercise and personal interview to be held at Ahmedabad, Bengaluru, Delhi, Kolkata & Mumbai

  5. The candidates' list for GE & PI is prepared on the composite score formula which is 50% CAT/XAT/GMAT + 50% MICAT scores

Final MICAT 2020 Merit List

Candidates who appear in GE & PI will be considered for the final MICAT 2020 merit list only if they are recommended by the majority of the panelists of the personal interview.

The final composite score is based on the following weightage:

  • CAT/XAT/GMAT: 20%

  • MICAT 2020: 30%

  • GE: 20%

  • PI: 30%

Programmes Offered through MICAT 2020:

1. PDGM (C) - Specializations offered in the second year are

  • Advertising and Brand Management

  • Marketing Analytics

  • Digital Communication Management

  • Media and Entertainment Management

2. PGDM with specializations in

  • Marketing
  • Branding
  • Design
  • Digital Transformation

MICAT Admit Card 2020

MICA had released MICAT 2020 admit card for second phase on January 23 in online mode. Candidates could download their admit card by using their MICA ID and password. Candidates was required to carry a valid photo ID along with the admit card of MICAT 2020. Candidates could see the following details on MICAT 2020 admit card.

  • Name of the candidate

  • Scanned image and signature of candidate

  • Exam day guidelines

  • Roll number of the candidate

  • Address of exam centre

How to download MICAT Admit Card 2020?

Step 1: Go to the official website of MICAT @mica.ac.in.

Step 2: Click on the "Admit Card' link

Step 3: Enter MICA ID and password to login

Step 4: Click on the hall ticket tab of MICAT 2020

Step 5: Click on the Assessment Dropdown

Step 6: Download MICAT Admit Card 2020 and take a printout for a future use

MICAT Exam Centres 2020

Candidates must choose three exam centres of MICAT 2020 while filling the application form. Mudra Institute of Communication has specified 48 cities across the country for MICAT. The list of the MICAT 2020 exam centres is given in the table below.

MICAT 2020 Tests Cities

Test CitiesTest CitiesTest Cities
AhmedabadJammuRanchi
AizawlKanpurVaranasi
AjmerKochiUdaipur
AligarhKolkataSurat
AllahabadLucknowRajkot
BareilyMeerutJamshedpur
BangaloreMumbaiJabalpur
BhopalNavi MumbaiGhaziabad
BhubaneswarMuzaffarnagarFaridabad
ChandigarhNagpurChennai
DehradunNoidaJaipur
DelhiPanjimVisakhapatnam
DhanbadPatnaVadodara
GurgaonPuneIndore
GwaliorRaipurTrivandrum
GuwahatiFaridabadHyderabad

MICAT Exam Pattern 2020

In this section, candidates will find complete details pertaining to MICAT exam pattern 2020. To be precise, candidates will know about mode of the entrance exam, the type of questions that will be asked, marking scheme, the total number of sections, duration of the exam. The questions in the exam are divided into three sections as given below

MICAT 2020 Exam Pattern

Part

Subject

Total questions and Time

Exam Instructions

I

Psychometric

36 questions in 25 minutes

It is important to answer all questions in the Psychometric section.
Any unattempted question will be allotted zero marks

II

Descriptive

4 questions in 35 minutes

Answers to the Descriptive section should be typed in the space provided.

II

Section 1: Divergent & Convergent Thinking

Section 2: General Awareness

Section 3: Verbal Ability

Section 4: Quantitative Ability

105 questions in 1 hour 45 minutes

All sections here carry negative marking of 0.25 marks for each wrong answer.

No marks will be deducted for unattempted questions.


MICAT Syllabus 2020

To attempt the exam, knowing the MICAT syllabus 2020 becomes mandatory. Candidates must know the subjects and topics from which questions will be asked MICAT. Candidates will have to answer questions from media, advertising and marketing. Candidates will be tested in the following abilities:

  • Logical reasoning

  • Verbal ability

  • Written communication skills

  • General Awareness

  • Social and Industry related issues

Best Books for MICAT 2020 Preparation

Subjects

Name of Book

Author

Quantitative Aptitude

How to Prepare for Quantitative Aptitude for CAT


Arun Sharma



Quantitative Aptitude Quantum CAT

Sarvesh K Sharma

Verbal Ability and Reading Comprehension

Mastering the Verbal Ability for CAT

Ajay Singh


Verbal Ability

R.S. Aggarwal

How to Prepare for Verbal Ability and Reading

Arun Sharma

Comprehension for CAT

Proficiency in Reading Comprehension

Ajay Singh

Psychometric Tests

Psychometric Tests for Dummies

  • Liam Healy

How to Pass Psychometric Tests

  • Andrea Shavick

Logical Reasoning

A Modern Approach to Logical Reasoning

  • R.S. Aggarwal

How to Prepare for Logical Reasoning for CAT


Arun Sharma


MICAT Sample Papers 2020

MICA released sample papers of MICAT 2020 so that candidates can practice score well in the exam. Practicing the sample paper will give them an idea about type of questions that they probably have to answer in the entrance test. Students can also assess their preparation level and work on their weak areas. With the help of the MICAT sample papers 2020, candidates can draw a plan which they follow on the day of the exam to answer the paper with ease.

Click here to download MICAT sample papers.

MICAT Mock Test 2020

Candidates can take MICAT Mock test to know how the exam is conducted and plan their strategies accordingly. The facility of MICAT mock test 2020 is offered to candidates to make them aware them of the exam pattern/ structure of MICAT entrance exam. The mock test will enable test-takers to identify their weak and strong areas while improving their time management skills. With the help of the mock test, candidates can estimate how much time they should allot to every section of the entrance exam. MICAT mock test also gives them an idea about the total number of questions they need to answer and understand the exam pattern of the entrance exam.

Check them out during preparation - MICAT Mock test

MICAT Preparation Tips 2020

Following the right strategy and preparation tips to prepare for the exam definitely results in success. Candidates can follow the given below tips to prepare for the entrance exam:

  • Refer best set of books and study material to excel in the exam.
  • Keep the syllabus at your fingertips as this will enable you to know the topics from which questions are mostly asked in the exam.
  • Have a good understanding of MICAT exam pattern as it will help you enhance your time management skill. You will get acquainted with the section that would require more time to solve. As a result, students will be able to draw a plan will help you to take the exam with ease.
  • Read newspapers, magazines, novels and blogs

MICAT Eligibility Criteria 2020

To appear for MICAT 2020, candidates have to fulfill the following eligibility criteria. MICAT 2020 eligibility criteria mention all the parameters such as the qualifying marks they need to have scored in their graduation, the entrance exam they need to get through to appear for MICAT and the age restriction.

Qualifying Exam:

  • A bachelor’s degree (10+2+3) system or equivalent examination in any discipline, recognized by the Association of Indian Universities (AIU).
  • Final year students can also sit for the exam.

Entrance exam: Candidates must have qualified in any one of the following national/ international entrance exams:

  • CAT 2019
  • XAT 2020
  • GMAT 2018 (onwards)

Note - If a candidate has appeared for more than one exam (CAT, XAT and GMAT), the better of the two/ best of the three exams performance will be taken into consideration for MICAT admissions. Weightage given to these scores for selection is 20% while for shortlisting the weightage is 50%.

Age limit: There is no age restriction for candidates who wish to appear in MICAT 2020.

MICAT Application Form 2020

MICAT application form for phase II was released on November 27, 2019 and the last date to fill the same was January 17, 2020. The best of the two scores will be considered for the final selection.

How to fill MICAT 2020 Application Form?

Candidates can follow the steps given below for filling MICAT application form 2020.

Step 1 – MICAT Registration: Candidates have to enter their name, mobile number, email ID and submit the same to register and fill the application form of MICAT 2020.

Step 2- Login to fill Personal Details: Candidates must enter details like nationality, gender, date of birth. They must also select at least three exam centres of MICAT in order of preference

Step 3- Qualification Details: Candidates must enter their educational details related to class X, XII, graduation and post-graduation ( if applicable). Details of any work experience must also be provided here

Step 4-Details of CAT 2019/XAT 2020/GMAT 2018 scores: Candidates must enter the scores of any one of the exams. GMAT scores can be from 2018 onwards.

Step 5- Uploading of Documents: Candidates must upload the scanned images of photograph and signature. The size of the file should be 80 KB and in JPG or JPEG format.

Step 6- Payment of MICAT Application Fee: This is the last stage before submission of the form. Candidates can pay the application fee online through Debit Card/ Credit Card/ Net Banking or offline through DD in favour of MICA payable at Ahmedabad. The DD must be sent along with the payment advice to the institute after putting a signature on the given space.

MICAT 2020 Application Fee: Rs 1985

Contact:

MICA

Shela, Ahmedabad-380058\Gujarat, India

Email: admissionenquiry@micamail.in

Phone: +91-2717-308313/ +91-9099-127399

Check Video on "Know All About MICAT 2020"

Frequently Asked Question (FAQs) - MICAT 2020

Question: What is the number of seats available in MICAT 2020?

Answer:

The maximum intake for PGDM-C is 180 students, which is likely to be increased in 2020. MICA has mentioned this but has not specified the details.


Question: What are the specializations offered through MICAT 2020 for PGDM (C)?

Answer:

The specializations are offered in the second year of the programme and are as follows:

1. Advertising and Brand Management

2. Marketing Analytics

3. Digital Communication Management

4. Media and Entertainment Management


Question: Can a candidate appear in both MICAT I and II?

Answer:

Yes, a candidate is eligible to appear in both exams but two separate application forms have to be filled, along with the registration fee on the specified time. The better of the two scores will be considered.


Question: Can a student appear for MICAT if he/she has appeared for CMAT or any other entrance exam?

Answer:

No. Candidates must appear only in CAT, XAT or GMAT only to be eligible to appear for MICAT 2020.


Question: What are the best books to prepare for MICAT?

Answer:

There is no need for separate books to prepare for MICAT 2020. The books used for CAT or XAT are more than enough to prepare for the entrance test.

Question: How do you prepare for MICAT 2020 and GE-PI?

Answer:

MICAT tests candidate's verbal ability, logical reasoning written skills and general awareness. To excel in these sections, candidates need to be well-read, innovative and intelligent. They should also read newspapers and practice in analytical and creative writing. For GE and PI, candidates do not have to carry out any prior preparation as it includes series of interactions where they are checked if they are suitable for the Strategic Marketing and Communication driven industry sectors.

Question: Is there any preference given to applicants who have work experience?

Answer:

Yes. Experience always counts and MICA is no exception. It is known to give preference to the right candidate with relevant work experience.

Question: Has MICA increased the intake of students?

Answer:

 Yes. MICA has increased its intake of students through the newly created PGDM program from 2019-2020. The authorities, however, will continue to select 180 students in the PGDM-C program.

Question: Does MICA offer a degree or diploma?

Answer:

MICA offers a diploma called PGDM-C which is approved by the All India Council for Technical Education (AICTE). 

Question: How PGDM program is different from PGDM-C at MICA?

Answer:

Both the programs have MICA’s traditional emphasis on Strategic Marketing and Communication. The difference is that the new PGDM programme will offer specializations in Marketing, Branding, Design and Digital Transformation.

Question: What is the MICAT admission process for the PGDM program?

Answer:

Admissions to the new PGDM programmes also will be through MICAT 2020. The merit list will be used for admissions to both the programmes.

Question: What is the difference in the fee structure of PGDM and PGDM-C?

Answer:

There is no difference in the fee structure for both PGDM and PGDM-C and candidates have to pay the same fee.

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More like MICAT

Questions related to MICAT

Showing 50 out of 50 Questions
4 Views

my cat percentile is below 70, is there any chance that i will be further considered if i score well in micat?

Pranav Mishra 17th Jan, 2020

Hello Aspirant,

As far as last year cutoff is concerned which is 78 percentile in CAT you have no chance. Getting good score in MICAT can get you a call till 75 percentile at some conditions but getting less than 70, In my opinion there is no chance, However MICA also accept XAT score so, if you have good percentile like 75-80 in it than you have a chance to convert it.

I hope the above information is beneficial for you.

All the best.

11 Views

My CAT percentile is 79. Ill be taking micat 2. Will I have any chance to compete after good micat scores despite my low cat percentile?

Harshita Gupta 16th Jan, 2020

Hey,

During the selection process, CAT will have 20% weightage and MICAT will have 30% weightage. So, if you score well, your chances may increase. Your academic scores and your performance in GD and PI also matter when it comes to admission.

Please check the link below to understand how the admission process works after MICAT:

https://www.google.com/amp/s/media.careers360.com/articles/micat/amp


Hope this helps!

9 Views

where is the exam center for micat in mumbai?

_Abhishek_Vatsya Student Expert 27th Nov, 2019

Hey!There

According to test center of MICAT,test will be conducted in CBT across 48 cities in different parts of India.Cnadidates can choose maximum three centre from the list of centre.For having centre at Mumbai Candidates can go for cities with MUMBAI AND NAVI MUMBAI..MICAT qualified candidates will have to appear for GROUP DISCUSSION AND PERSONAL INTERVIEW ROUND for admission..

Refer to below mentioned link for more details regarding MICAT:


https://www.google.com/url?sa=t&source=web&rct=j&url=https://media.careers360.com/articles/micat-exam-centres/amp&ved=2ahUKEwjwru3ovormAhXzmeYKHTAbAhoQFjAAegQIBhAF&usg=AOvVaw1-mxCV32Ru1yAhO5sGzITZ&ampcf=1


3 Views

i have a query in filling the micat form. i am from icse board where best of five used to be calculated for 10. and best of 4 for 12. are we supposed to give that or the aggregate marks? PLEASE HELP ITS URGENT

Rohan Rawat 18th Nov, 2019

Hi there,

As per my knowledge the MICAT-I application form is out and the last date for filling the form is 25th November 2019.

#Eligibility:

For filling the academic details the aspirant should have atleast 50% in his undergrads and around 65% and above in his class XII and class 10.

* Marks should be in percentage

The Aggregate of marks is considered and not something like Best of 4 or 5 subjects.



I hope this will help you!!

36 Views

when MICAT form will be out? I need to know the process of it

Papeya Dubey Student Expert 9th Sep, 2019

Hello,

MICA Ahmedabad will release MICAT I 2020 application form in online mode in September 2019 with last date being in third week of November 2019.

MICAT is conducted twice in online mode for the various programmes that are offered at the institute.

The fee for MICAT 2020 application form is Rs. 1985 for all the categories.

MICAT II 2020 application form in third week of December 2019. The end date to fill the application form will be last week of January 2020.

For more details, kindly consider visiting the following link-

https://media.careers360.com/articles/micat-application-form





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