Intern Speak: A Peek Into Digital Marketing
Digital marketing uses various digital channels or digital means of communication like email, social media, websites, search engines etc., to market goods and services. These days, digital marketing is used by almost every organisation and company to increase its brand presence and awareness, to promote its products or services and most importantly, to reach out to their potential customers with ease.
For those who aspire to become digital marketing professionals, Careers360 spoke to Mansi Khanna and Anuj Rawat who gave us a newcomer’s point of view into the profession.
Also Read | What Does A Fashion Designing Intern Do?
Mansi Khanna, Dabur India Private Limited
I pursued a three-month internship with Dabur India at their corporate office in Ghaziabad. As a part of their digital marketing team, I was assigned certain jobs. For instance, maintaining weekly campaign reports, keeping a track of timelines. This internship also taught me affiliate marketing and lead generation over emails. I used to send more than 500 emails every day. Collaborating with other teams like the design and sales team on campaign reports and creatives was also something that I enjoyed.
My reporting manager was very helpful and cordial. He taught me many things that are now proving to be vital in the job that I am doing right now. My whole internship was a great learning experience and gave me an insight into the real working environment of a big company like Dabur. The learnings and exposure that I got there proved to be very important for me in starting my professional career. I would say that this internship not only helped me gain priceless skills but also helped me grow as a professional.
Also Read | Internships Offer Many Benefits
Anuj Rawat, Startup
We all know that an internship plays an important role in order to get a good job with a good company. I did a 2-month internship at a start-up dealing in electronics items at Okhla in New Delhi. It was a paid internship but the stipend given to me was only Rs 5,000 per month.
I assisted one of the founders of the company who also managed the digital marketing functions. The first two days were just an induction and job overview. I was then assigned the task to handle the company’s Facebook and Instagram handles. I was also asked to write content that combined SEO and creative writing. To sum up my work there, I was responsible for increasing the company's brand awareness via online advertisements on various social media platforms.
Two months is a short time, but I did learn quite a few things during this internship. Two of the most important learnings that I would like to share are; you can be asked to do more than what was told on your first day, and second you can also be asked to work on things that are not your area of expertise. As a fresher, it’s important to understand these will prepare you for the real job when it happens. So, gear up for such unexpected bouncers coming your way!
Also Read | How To Choose Between Internship Offers: Use These Tips
Articles
Explore Career Options (By Industry)
Copy Writer
In a career as a copywriter, one has to consult with the client and understand the brief well. A career as a copywriter has a lot to offer to deserving candidates. Several new mediums of advertising are opening therefore making it a lucrative career choice. Students can pursue various copywriter courses such as Journalism, Advertising, Marketing Management. Here, we have discussed how to become a freelance copywriter, copywriter career path, how to become a copywriter in India, and copywriting career outlook.
Vlogger
In a career as a vlogger, one generally works for himself or herself. However, once an individual has gained viewership there are several brands and companies that approach them for paid collaboration. It is one of those fields where an individual can earn well while following his or her passion.
Ever since internet costs got reduced the viewership for these types of content has increased on a large scale. Therefore, a career as a vlogger has a lot to offer. If you want to know more about the Vlogger eligibility, roles and responsibilities then continue reading the article.
Publisher
A career as a publisher is one of the most revered careers in the media industry. It is a high-pressure job. A publisher gives direction to where the publication wants to head in terms of content. A publisher offers the chance and space for advertisers to display commercials in their applications or on web pages.
A publisher is required to not only plan but also execute key ideas that could be beneficial for the publishing house. He or she is responsible for all aspects of a publication from development to distribution of the book, newspaper and journal. In this article, we will discuss how to become a publisher in India, skills, and Publisher eligibility.
Journalist
In a career as a journalist, individuals inform the common people about the happenings around the world. A journalist's job involves questioning the government's decisions and for this reason, the media is given that kind of authority. Being a journalist is a job that involves a lot of news gathering, and fact-checking which can ideally bring about a qualitative change in society.
Students can pursue Journalism, Mass Communication to opt for a journalism career path. Here, in this article, we will discuss career opportunities for communicators and journalists, journalism career paths, how to become a journalist in India, the highest-paying jobs in journalism, and alternative careers for journalists.
Editor
Individuals in the editor career path is an unsung hero of the news industry who polishes the language of the news stories provided by stringers, reporters, copywriters and content writers and also news agencies. Individuals who opt for a career as an editor make it more persuasive, concise and clear for readers. In this article, we will discuss the details of the editor's career path such as how to become an editor in India, editor salary in India and editor skills and qualities.
Reporter
A reporter is a professional who gathers and presents the news to the public and spreads awareness about what goes on around the world. A career as a reporter is one of the most demanding yet rewarding professions in the modern world.
A news reporter may conduct interviews and reach out to people's locations to capture or absorb their reactions to the news story to be published in a newspaper or broadcast on television. A reporter always investigates the authenticity and accuracy of a news headline before the general public. A reporter may specialise in different fields and roles.
Corporate Executive
Are you searching for a Corporate Executive job description? A Corporate Executive role comes with administrative duties. He or she provides support to the leadership of the organisation. A Corporate Executive fulfils the business purpose and ensures its financial stability. In this article, we are going to discuss how to become corporate executive.
Multimedia Specialist
A multimedia specialist is a media professional who creates, audio, videos, graphic image files, computer animations for multimedia applications. He or she is responsible for planning, producing, and maintaining websites and applications.