Digital marketing uses various digital channels or digital means of communication like email, social media, websites, search engines etc., to market goods and services. These days, digital marketing is used by almost every organisation and company to increase its brand presence and awareness, to promote its products or services and most importantly, to reach out to their potential customers with ease.
For those who aspire to become digital marketing professionals, Careers360 spoke to Mansi Khanna and Anuj Rawat who gave us a newcomer’s point of view into the profession.
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Mansi Khanna, Dabur India Private Limited
I pursued a three-month internship with Dabur India at their corporate office in Ghaziabad. As a part of their digital marketing team, I was assigned certain jobs. For instance, maintaining weekly campaign reports, keeping a track of timelines. This internship also taught me affiliate marketing and lead generation over emails. I used to send more than 500 emails every day. Collaborating with other teams like the design and sales team on campaign reports and creatives was also something that I enjoyed.
My reporting manager was very helpful and cordial. He taught me many things that are now proving to be vital in the job that I am doing right now. My whole internship was a great learning experience and gave me an insight into the real working environment of a big company like Dabur. The learnings and exposure that I got there proved to be very important for me in starting my professional career. I would say that this internship not only helped me gain priceless skills but also helped me grow as a professional.
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Anuj Rawat, Startup
We all know that an internship plays an important role in order to get a good job with a good company. I did a 2-month internship at a start-up dealing in electronics items at Okhla in New Delhi. It was a paid internship but the stipend given to me was only Rs 5,000 per month.
I assisted one of the founders of the company who also managed the digital marketing functions. The first two days were just an induction and job overview. I was then assigned the task to handle the company’s Facebook and Instagram handles. I was also asked to write content that combined SEO and creative writing. To sum up my work there, I was responsible for increasing the company's brand awareness via online advertisements on various social media platforms.
Two months is a short time, but I did learn quite a few things during this internship. Two of the most important learnings that I would like to share are; you can be asked to do more than what was told on your first day, and second you can also be asked to work on things that are not your area of expertise. As a fresher, it’s important to understand these will prepare you for the real job when it happens. So, gear up for such unexpected bouncers coming your way!
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Explore Career Options (By Industry)
Copy Writer
In a career as a copywriter, one has to consult with the client and understand the brief well. A career as a copywriter has a lot to offer to deserving candidates. Several new mediums of advertising are opening therefore making it a lucrative career choice. Students can pursue various copywriter courses such as Journalism, Advertising, Marketing Management. Here, we have discussed how to become a freelance copywriter, copywriter career path, how to become a copywriter in India, and copywriting career outlook.
Journalist
In a career as a journalist, individuals inform the common people about the happenings around the world. A journalist's job involves questioning the government's decisions and for this reason, the media is given that kind of authority. Being a journalist is a job that involves a lot of news gathering, and fact-checking which can ideally bring about a qualitative change in society.
Students can pursue Journalism, Mass Communication to opt for a journalism career path. Here, in this article, we will discuss career opportunities for communicators and journalists, journalism career paths, how to become a journalist in India, the highest-paying jobs in journalism, and alternative careers for journalists.
Publisher
A career as a publisher is one of the most revered careers in the media industry. It is a high-pressure job. A publisher gives direction to where the publication wants to head in terms of content. A publisher offers the chance and space for advertisers to display commercials in their applications or on web pages.
A publisher is required to not only plan but also execute key ideas that could be beneficial for the publishing house. He or she is responsible for all aspects of a publication from development to distribution of the book, newspaper and journal. In this article, we will discuss how to become a publisher in India, skills, and Publisher eligibility.
Vlogger
In a career as a vlogger, one generally works for himself or herself. However, once an individual has gained viewership there are several brands and companies that approach them for paid collaboration. It is one of those fields where an individual can earn well while following his or her passion.
Ever since internet costs got reduced the viewership for these types of content has increased on a large scale. Therefore, a career as a vlogger has a lot to offer. If you want to know more about the Vlogger eligibility, roles and responsibilities then continue reading the article.
Editor
An editor reviews and refines written content for clarity, accuracy, and consistency across various platforms. They collaborate with writers, ensure quality, and often begin their careers as content writers or assistants. Key skills include language proficiency, attention to detail, and time management. Editors work in publishing, media, and digital spaces, typically holding degrees in English, journalism, or communications.
Public Relation Executive
Public Relations (PR) Executives play a crucial role in shaping the public image of celebrities and brands. They strategically develop, implement, and monitor communication strategies to ensure maximum positive exposure in local, national, and international markets. By orchestrating media coverage, PR executives aim to keep their clients in the public eye, fostering a lasting presence in people's minds and effectively promoting products and personalities.
Social Media Manager
Social media managers are in charge of speaking on behalf of a business on social media as the only voice of the brand. They make material, organise campaigns, and reply to comments. These specialists offer firms the direction they need to improve their internet presence.
Career as a social media manager includes looking after the social media profiles of companies and trying to increase business with the help of social networking sites. Social media marketing managers work for organisations to make money through social media other than being an influencer on Facebook, Instagram, YouTube, and Twitter.
With the help of social media managers skills and social media managers' jobs, it is possible to help brands and companies to build their presence and reputation on social media. Career as a social media manager involves representing brands, companies, and individuals across all social media channels. Career as a social media marketing manager keeps you away from monotonous work as every product or service you work on needs to be approached differently.
Linguist
Linguistic meaning is related to language or Linguistics which is the study of languages. A career as a linguistic meaning, a profession that is based on the scientific study of language, and it's a very broad field with many specialities. Famous linguists work in academia, researching and teaching different areas of language, such as phonetics (sounds), syntax (word order) and semantics (meaning).
Other researchers focus on specialities like computational linguistics, which seeks to better match human and computer language capacities, or applied linguistics, which is concerned with improving language education. Still, others work as language experts for the government, advertising companies, dictionary publishers and various other private enterprises. Some might work from home as freelance linguists. Philologist, phonologist, and dialectician are some of Linguist synonym. Linguists can study French, German, Italian.