Careers360 Quick Guide to Advertising

Question : Statement 1: The marketing concept focuses on creating and delivering superior customer value.

Statement 2: Production concept solely relies on aggressive advertising to drive sales.

Option 1: Both statements are correct.

Option 2: Statement 1 is correct, and statement 2 is false.

Option 3: Both statements are incorrect.

Option 4: Statement 2 is correct, and statement 1 is incorrect.

Question : It encourage the present employees and helps in finding reliable candidates. Which external source of recruitment is highlighted in the given statement?

Option 1: Recommendation of employees

Option 2: Labour contractors

Option 3: Web publishing

Option 4: Advertising on television

Question : Case Study 34:

A consumer purchased a set of expensive speakers from a well-known store. After a few days, the speakers stopped functioning. The consumer contacted the store for a replacement, but they refused, stating that electronic items are non-returnable. What action can the consumer take in this situation?

Option 1: File a complaint with the National Consumer Disputes Redressal Commission.

Option 2: Lodge a complaint with the District Consumer Disputes Redressal Forum.

Option 3: Contact the Advertising Standards Council of India (ASCI) for assistance.

Option 4: Accept the store's policy and give up on any hope of a replacement.

Question : Statement 1: Selling concept focuses on building long-term customer loyalty through value creation.

Statement 2: Marketing concept solely relies on aggressive advertising for sales.

Option 1: Both statements are correct.

Option 2: Statement 1 is correct, and statement 2 is false.

Option 3: Both statements are incorrect.

Option 4: Statement 2 is correct, and statement 1 is incorrect.

Question : Case Study 33:

A consumer purchased a laptop and found that the technical specifications were misrepresented in the advertisement. The consumer feels cheated and wants to take action against the manufacturer. Which authority can the consumer approach for redressal?

Option 1: District Consumer Disputes Redressal Forum

Option 2: State Consumer Disputes Redressal Commission

Option 3: Advertising Standards Council of India (ASCI)

Option 4: National Consumer Disputes Redressal Commission

Question : If the contractor himself decides to leave the organisation all the workers employed through him will follow suit. Which external source of recruitment demerit is highlighted in the given statement?
 

Option 1: Placement agencies and management consultants
 

Option 2: Labour contractors
 

Option 3: Advertising on television
 

Option 4: Web publishing

Question : What is the best possible explanation for a shift in the market supply curve for a product?

Option 1: Price increases in raw materials

Option 2: Introduction of a government tax on that product.

Option 3: Introduction of a new technique that makes the production of that commodity less expensive.

Option 4: A successful advertising campaign that promotes the product.

Question : Which of the following is an example of price adjustment as a marketing mix strategy?

Option 1: Developing a new advertising campaign

Option 2: Introducing a loyalty program

Option 3: Changing the product design

Option 4: Implementing seasonal discounts