Careers360 Quick Guide to Advertising

Correct Answer: Statement 1 is correct, and statement 2 is false.

Solution : The correct answer is (b) Statement 1 is correct, and statement 2 is false.

Statement 1 is correct. The marketing concept does indeed focus on creating and delivering superior customer value. It emphasizes understanding and meeting customer needs effectively to provide value to customers and achieve long-term customer satisfaction and loyalty.

Statement 2 is false. The production concept does not solely rely on aggressive advertising to drive sales. The production concept focuses on efficient and cost-effective production processes to mass-produce standardized products.

Therefore, statement 1 is correct, and statement 2 is false.

Correct Answer: Recommendation of employees

Solution : Under this method existing employees are encourage to recommended suitable persons among their friends and relatives for employment.

Hence, option A is correct.

Correct Answer: Lodge a complaint with the District Consumer Disputes Redressal Forum.

Solution : The correct answer is (b) Lodging a complaint with the District Consumer Disputes Redressal Forum.

The District Consumer Disputes Redressal Forum is the appropriate authority to address consumer complaints and disputes, including issues with defective products. They can help resolve the matter, and in many cases, they may rule in favor of the consumer, ensuring that the store follows consumer protection laws.

Correct Answer: Both statements are incorrect.

Solution : The correct answer is (c) Both statements are incorrect.

Statement 1 is incorrect. The selling concept primarily focuses on short-term sales and transactions rather than building long-term customer loyalty. It often involves aggressive sales tactics to close deals.

Statement 2 is false. The marketing concept does not solely rely on aggressive advertising for sales. The marketing concept involves understanding customer needs, creating valuable products or services, and effectively promoting them, considering a holistic approach to meet both customer satisfaction and business goals.

Therefore, statement 1 is incorrect, and statement 2 is false.

Correct Answer: Advertising Standards Council of India (ASCI)

Solution : The correct answer is (c) Advertising Standards Council of India (ASCI)

The Advertising Standards Council of India (ASCI) is a self-regulatory body that oversees advertising in India. It has a code of conduct that advertisers are expected to follow, and it investigates complaints about misleading advertising.

However, the first step for a consumer who has been misled by an advertisement is to complain to ASCI. If ASCI finds that the advertisement is misleading, it will ask the advertiser to withdraw it. If the advertiser does not withdraw the advertisement, ASCI can publish its findings on its website, which can damage the advertiser's reputation.

Correct Answer: Labour contractors
 

Solution : Under labour contractors, if the contractor himself decides to leave the organisation all the workers employed through him will follow suit. This is a demerit.

Hence, option B is correct.

Correct Answer: Introduction of a new technique that makes the production of that commodity less expensive.

Solution : A new technique that makes it cheaper to produce the goods best explains a shift to the right in the market supply curve. A shift to the right in the supply curve, such as from new manufacturing technology, results in a lower equilibrium price and a higher quantity.
Hence option c is the correct answer.

Correct Answer: Implementing seasonal discounts

Solution : The correct answer is (d) Implementing seasonal discounts.

Implementing seasonal discounts is an example of price adjustment as a marketing mix strategy. Price adjustment involves changing the pricing strategy for a product or service to align with market conditions, customer preferences, or specific marketing objectives. Offering seasonal discounts is a common pricing strategy used to incentivize customers to make purchases during specific times of the year, such as holidays or low-demand periods. These discounts can attract new customers, encourage repeat purchases, and stimulate sales during certain seasons or promotional periods.

Correct Answer: Irrelevance

Solution : The correct answer is (c) Irrelevance.

By highlighting the long-term cost savings, ABC Corporation makes the advertisement more relevant to consumers who are likely interested in saving money over an extended period. It directly addresses a significant concern for consumers, making the advertisement more pertinent and appealing to their needs and interests.

Correct Answer: File a complaint with the District Consumer Disputes Redressal Forum.

Solution : The correct answer is (a) File a complaint with the District Consumer Disputes Redressal Forum.

When a consumer has an issue with a product or service, such as not receiving a promised cashback offer, they can typically file a complaint with the District Consumer Disputes Redressal Forum, which is a consumer dispute resolution mechanism in India. This forum can help resolve disputes between consumers and sellers, including issues related to non-fulfillment of promises or commitments made by the seller. It is a legal recourse available to consumers to seek redressal for such issues.