Off beat and New Programmes in Media and Communication
Updated on Jun 16, 2017 - 6:43 p.m. IST by Urvashi Dalal

Journalism and Media practices have evolved with time. New methods for delivering information to the audiences too have evolved and adapted. The mediums, print and television, which are now referred as traditional, are overtaken by digitalized forms like, the web, mobile, and artistic visually appealing intermediates like films, and advertising. To train young aspirants and professionals and to acquire the global new media techniques, many institutes have launched such creative programmes in Media and Communication. Careers360 guides you on some of these modern media programmes with good placement opportunities, besides the regular graduate Journalism and Mass Communication degree.


Why study Off beat Media Programmes?


The New Media and Communication programme is all about combining the fundamentals of effective communication with new techniques and technologies. It provides visually stimulating and an interactive experience; to both students and professionals.


This area of study is becoming a specialised sector wherein students and professionals multi-task and develop multiple talents. Their learnings and roles are no longer limited to just writing for print or speaking for radio or television. Often they take photographs, shoot videos, design advertorials or produce films. This New media and communication field rely not only on verbal and visual skills but also on continuous practical learnings about the advancements in the digital media sector.


With a demand in this sector and to fuel-up the passion in creative fields, some of the new programmes across universities are:


Off beat Media and Communication Programmes







Jawaharlal Nehru University

Media in Contemporary Society (M.Phil)

Two year

Masters degree in Social Sciences or Humanities or Law or Cultural Studies or Media Studies with at least 5 5% marks.



Post Graduate Programme in Media and entertainment

One year

Graduates from any stream from a recognised university


Symbiosis Institute Of Media & Communication, Pune


MBA in Communication Management

Two year

Any graduate from a recognised university with 50% (45% for SC/ST) aggregate


MICA Ahmedabad

Post Graduate Certificate Programme in Crafting Creative Communication

One year

Any graduate from a recognised university with 50% (45% for SC/ST) aggregate


WLCI School of Media

Executive Diploma in Journalism / Film / PR

One year

Any graduate from a recognised university with 50% (45% for SC/ST) aggregate


Symbiosis School Of Photography

Bachelor of Arts (Visual Arts and Photography)

Three year

Pass12th standard or equivalent from recognised university/board


WLCI School of Media

BA in Mass Communication (Creative Media Production)

Three year

Pass12th standard or equivalent from recognised university/board.


Sri Aurobindo Centre for Arts & Communication

Postgraduate Diploma in Advertising and Public Relations

One year

Bachelor's degree (Graduates in any discipline)

Recruitment Trends


As media evolves to a direct-to-consumer world, the competition rises among the disruptive companies to race and reach audiences first. Companies need candidates with a thirst for the technology and knowledge about the use of new growing mediums to expand the company’s presence in the media market. After completing their programme in New Media and Communication, they are offered various level jobs across firms like,

  • Digital Publishers

  • Integrated, Print & Broadcast Media Companies

  • Advertising Networks

  • Data Providers

  • Video, Social, Mobile companies

  • Rich Media companies

  • Media Buying Platforms

  • Productions houses

Read more about Media and Communication on


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