Journalism and Media practices have evolved with time. New methods for delivering information to the audiences too have evolved and adapted. The mediums, print and television, which are now referred as traditional, are overtaken by digitalized forms like, the web, mobile, and artistic visually appealing intermediates like films, and advertising. To train young aspirants and professionals and to acquire the global new media techniques, many institutes have launched such creative programmes in Media and Communication. Careers360 guides you on some of these modern media programmes with good placement opportunities, besides the regular graduate Journalism and Mass Communication degree.
Why study Off beat Media Programmes?
The New Media and Communication programme is all about combining the fundamentals of effective communication with new techniques and technologies. It provides visually stimulating and an interactive experience; to both students and professionals.
This area of study is becoming a specialised sector wherein students and professionals multi-task and develop multiple talents. Their learnings and roles are no longer limited to just writing for print or speaking for radio or television. Often they take photographs, shoot videos, design advertorials or produce films. This New media and communication field rely not only on verbal and visual skills but also on continuous practical learnings about the advancements in the digital media sector.
With a demand in this sector and to fuel-up the passion in creative fields, some of the new programmes across universities are:
Off beat Media and Communication Programmes
S.No | University | Programme | Duration | Eligibility |
1 | Jawaharlal Nehru University | Media in Contemporary Society (M.Phil) | Two year | Masters degree in Social Sciences or Humanities or Law or Cultural Studies or Media Studies with at least 5 5% marks. |
2 | WeSchool | Post Graduate Programme in Media and entertainment | One year | Graduates from any stream from a recognised university |
3 | Symbiosis Institute Of Media & Communication, Pune
| MBA in Communication Management | Two year | Any graduate from a recognised university with 50% (45% for SC/ST) aggregate |
4 | MICA Ahmedabad | Post Graduate Certificate Programme in Crafting Creative Communication | One year | Any graduate from a recognised university with 50% (45% for SC/ST) aggregate |
5 | WLCI School of Media | Executive Diploma in Journalism / Film / PR | One year | Any graduate from a recognised university with 50% (45% for SC/ST) aggregate |
6 | Symbiosis School Of Photography | Bachelor of Arts (Visual Arts and Photography) | Three year | Pass12th standard or equivalent from recognised university/board |
7 | WLCI School of Media | BA in Mass Communication (Creative Media Production) | Three year | Pass12th standard or equivalent from recognised university/board. |
8 | Postgraduate Diploma in Advertising and Public Relations | One year | Bachelor's degree (Graduates in any discipline) |
Recruitment Trends
As media evolves to a direct-to-consumer world, the competition rises among the disruptive companies to race and reach audiences first. Companies need candidates with a thirst for the technology and knowledge about the use of new growing mediums to expand the company’s presence in the media market. After completing their programme in New Media and Communication, they are offered various level jobs across firms like,
Digital Publishers
Integrated, Print & Broadcast Media Companies
Advertising Networks
Data Providers
Video, Social, Mobile companies
Rich Media companies
Media Buying Platforms
Productions houses
Ranked amongst top 3% universities globally (QS Rankings)
NAAC A+ Grade | Ranked No.1 Private University in India (QS World University Rankings 2025)
Apply for an Online MBA from Amity Online.
Ranked amongst top 3% universities globally (QS Rankings)
NAAC A+ Grade | Among top 100 universities of India (NIRF 2024) | 40 crore+ scholarships distributed
100+ Industry collaborations | 10+ Years of legacy