Amity, Noida M.A. (Journalism & Mass Comm) Admissions 2025
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The digital media age has dawned in the West for quite some time now. This revolution in journalism is spreading as news gets disseminated through online articles, blogs, and social media. According to the (UK) Office of National Statistics, 2013 is a tipping point. It is the first year that over half of the adults in the UK, 55%, have read or downloaded news from the Internet.
In the USA, the Pew Research Center’s biennial news consumption survey has shown that the percentage of Americans saying they saw news on a social networking site has more than doubled since 2010; from 9% to 19%. The numbers of those between the ages of 18 and 30 who accessed news via a social networking site (33%) is comparable to those that did so through television (34%). Newspapers lag behind with only 13 percent of Americans in the given age group using them as a source for news.
Many will point towards the fact that the newspaper industry in India, contrary to trend seen in more developed countries, is still growing and that the penetration of the Internet is still minimal. Yet, the international online readership tracker firm comScore has found that the online readership of news in India has seen a significant growth with 9.4 million average daily visitors on the Internet, an increase of 34 per cent over last year. They also found that the total number of unique visitors grew to 45.9 million, up 15 per cent from 40 million.
This growth is not limited to desktop computers. According to the Telecom Regulatory Authority of India (TRAI), the number of telephone subscribers in India increased to 960.90 million at the end of May, 2012 from 952.91 million at the end of April 2012, thereby registering a growth rate of 0.84% over a single month.
According to Mary Meeker, a partner at Kleiner Perkins Caufield & Byers (KPCB) and former Internet analyst, in her report on Internet Trends called ‘2012 KPCB Internet Trends Year-End Update’, India has 44 million smartphone subscribers as of 2012, recording a 52% growth over the year before. In addition to this, StatCounter, which claims to track over 900 million page views from Indian IPs per month since June 2012, has said that mobile Internet usage has surpassed desktop Internet usage since May 2012.
In response to this trend, news organizations are investing in online technology to satisfy consumers who want to reap the benefits that online media offers -- most current information, and the ability to search and share instantly. With a rapidly increasing demand for journalists trained in the required skills for multimedia journalism, many J-schools and colleges are now emphasizing online and broadcast elements of news, while incorporating social media into their curriculum.
The Indian Institute of Journalism & New Media (IIJNM), Bangalore, for example, has been running a rigorous media stream in multimedia journalism, the first college in India to do so. As media organizations scramble to catch up with this inevitable trend, more journalism colleges in India will be forced to reorient their curriculum to include the new media.
There is little doubt that the digital media will change the way we consume news and that the media will shift toward a more inclusive model in which public and audiences also have voices.
Arun Thankaraj is a freelance Asia reporter for several newspapers in the U.S.
In a career as a copywriter, one has to consult with the client and understand the brief well. A career as a copywriter has a lot to offer to deserving candidates. Several new mediums of advertising are opening therefore making it a lucrative career choice. Students can pursue various copywriter courses such as Journalism, Advertising, Marketing Management. Here, we have discussed how to become a freelance copywriter, copywriter career path, how to become a copywriter in India, and copywriting career outlook.
In a career as a journalist, individuals inform the common people about the happenings around the world. A journalist's job involves questioning the government's decisions and for this reason, the media is given that kind of authority. Being a journalist is a job that involves a lot of news gathering, and fact-checking which can ideally bring about a qualitative change in society.
Students can pursue Journalism, Mass Communication to opt for a journalism career path. Here, in this article, we will discuss career opportunities for communicators and journalists, journalism career paths, how to become a journalist in India, the highest-paying jobs in journalism, and alternative careers for journalists.
A career as a publisher is one of the most revered careers in the media industry. It is a high-pressure job. A publisher gives direction to where the publication wants to head in terms of content. A publisher offers the chance and space for advertisers to display commercials in their applications or on web pages.
A publisher is required to not only plan but also execute key ideas that could be beneficial for the publishing house. He or she is responsible for all aspects of a publication from development to distribution of the book, newspaper and journal. In this article, we will discuss how to become a publisher in India, skills, and Publisher eligibility.
In a career as a vlogger, one generally works for himself or herself. However, once an individual has gained viewership there are several brands and companies that approach them for paid collaboration. It is one of those fields where an individual can earn well while following his or her passion.
Ever since internet costs got reduced the viewership for these types of content has increased on a large scale. Therefore, a career as a vlogger has a lot to offer. If you want to know more about the Vlogger eligibility, roles and responsibilities then continue reading the article.
An editor reviews and refines written content for clarity, accuracy, and consistency across various platforms. They collaborate with writers, ensure quality, and often begin their careers as content writers or assistants. Key skills include language proficiency, attention to detail, and time management. Editors work in publishing, media, and digital spaces, typically holding degrees in English, journalism, or communications.
Public Relations (PR) Executives play a crucial role in shaping the public image of celebrities and brands. They strategically develop, implement, and monitor communication strategies to ensure maximum positive exposure in local, national, and international markets. By orchestrating media coverage, PR executives aim to keep their clients in the public eye, fostering a lasting presence in people's minds and effectively promoting products and personalities.
Social media managers are in charge of speaking on behalf of a business on social media as the only voice of the brand. They make material, organise campaigns, and reply to comments. These specialists offer firms the direction they need to improve their internet presence.
Career as a social media manager includes looking after the social media profiles of companies and trying to increase business with the help of social networking sites. Social media marketing managers work for organisations to make money through social media other than being an influencer on Facebook, Instagram, YouTube, and Twitter.
With the help of social media managers skills and social media managers' jobs, it is possible to help brands and companies to build their presence and reputation on social media. Career as a social media manager involves representing brands, companies, and individuals across all social media channels. Career as a social media marketing manager keeps you away from monotonous work as every product or service you work on needs to be approached differently.
Linguistic meaning is related to language or Linguistics which is the study of languages. A career as a linguistic meaning, a profession that is based on the scientific study of language, and it's a very broad field with many specialities. Famous linguists work in academia, researching and teaching different areas of language, such as phonetics (sounds), syntax (word order) and semantics (meaning).
Other researchers focus on specialities like computational linguistics, which seeks to better match human and computer language capacities, or applied linguistics, which is concerned with improving language education. Still, others work as language experts for the government, advertising companies, dictionary publishers and various other private enterprises. Some might work from home as freelance linguists. Philologist, phonologist, and dialectician are some of Linguist synonym. Linguists can study French, German, Italian.
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